Member Only Content
Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
Member Only Content
Member Only Content
Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
Member Only Content
Webinar: Who Does What? Understanding Roles Inside Your Station
Member Only Content
Video: Key Message Points for Underwriting
Member Only Content
Underwriting ROI Research: Proof of Success by Category
Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.
Member Only Content
Underwriting ROI Research: Summary and Methodology
Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.
Member Only Content
WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
Member Only Content
Prioritizing and Qualifying Major Donor Prospects
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
Member Only Content
Identifying Major Donors in Your Database
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.