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Organizational Structure of a Public Radio Station
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
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Inside a Public Radio Station
It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.
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Sales Basics for Public Media Corporate Support
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
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Creating Effective Underwriting Schedules for Public Radio
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
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Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
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Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
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Webinar: Who Does What? Understanding Roles Inside Your Station
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Video: Key Message Points for Underwriting
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Underwriting ROI Research: Proof of Success by Category
Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.