Organizational Structure of a Public Radio Station
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.
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