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Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

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Creating Effective Underwriting Schedules for Public Radio

Learn how to create a schedule for your public radio underwriting clients that will deliver results.

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Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

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Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

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Webinar: Who Does What? Understanding Roles Inside Your Station

Public Media professionals share their views and recommendations on how salespeople can work across departments at their stations for the best outcomes.

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Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

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Underwriting ROI Research: Proof of Success by Category

Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.

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Underwriting ROI Research: Summary and Methodology

Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.

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WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.