Tag: Halo Effect
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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
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Cheat Sheet: Key Sponsorship Message Points
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
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Your Guide to Fundraising While Federal Funding Is Uncertain
This collection of recommendations and information will help you continue to build strong support for public media while proposals to remove federal funding are under consideration. Check back for updated resources as the legislative process evolves.
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Corporate Support Guidance When Federal Funding Is Uncertain
Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Corporate Support for Public Media Onboarding Toolkit
These corporate support best practices provide the foundation for successful public media underwriting sales.