Discern when and how to bring the Halo Effect into sales conversations and proposals.
Build these assets into your sales process to illustrate the power of the Halo Effect.
Reinforce the strength of the Halo Effect using these four copywriting practices.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.