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Tag: New Audiences

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Post in Audience Development

Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads

Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

Bust Your Organization's Internal Silos With an Audience-Centric Approach

Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.

Tagged with: Engagement  Leadership  New Audiences 

Post in Audience Development

Case Study: How KWMU Generates Email Leads Using Paid Social Media

Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.

Tagged with: Format: News  New Audiences  Social Media 

Post in Audience Development

How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience

Learn how Minnesota Public Radio delighted audiences by rapidly producing t-shirts and tote bags in response to the #MPRraccoon Twitter sensation.

Tagged with: Engagement  New Audiences 

Post in Audience Development

Marketing Tactics Used by Top Podcasts

Build an audience for your public media podcast launch before you drop the very first episode.

Tagged with: New Audiences  Podcasting 

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