Category: Uncategorized
The COVID-19 Crisis Is a Time to Pull Major Donors Close
Feel confident reaching out to major donors who have shown they want to - and are - giving in this time of crisis.
The Current Impact of COVID-19 on Underwriting
Understand the corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Serving Your Audience on Social Media in the Time of COVID-19
Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.
Reassuring Your Underwriting Clients During COVID-19
Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.
Pivot Underwriting Categories as a Result of COVID-19
Make a plan to limit performing arts and event sponsorship during COVID-19 and seek out new categories that are positioned to strengthen their brands in this moment.
Major Giving Strategies During COVID-19
During the COVID-19 pandemic, put donor-engagement plans in motion that let your major donors feel like partners (and maintain major giving revenue).
Four Ways You Can Reduce Sponsorship Attrition
Brainstorm personal and creative ways to thank your existing sponsors, and keep them coming back.
Upselling and Cross-Selling Your Underwriters
Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.
Data Security - Don't Let Perfect Be the Enemy of Good
Take the first steps in establishing best practices to better protect donor data at your station.