Category: Uncategorized
How to Get More C-Level Meetings to Discuss Underwriting
Get more meetings with senior-executive underwriting prospects with these recommendations for connecting with them effectively.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How OPB Builds Audience by Paying to Boost Facebook Content
Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
Why an FCC Copy Violation Is Never Worth the Risk
Understand why the risks to your organization are more than just financial, according to two FCC legal experts.
Four Ways to Coach Your Struggling Sales Rep Back to Success
Try these four concrete strategies to help struggling underwriting sales reps who need tools to meet their goals once again.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.