Category: Uncategorized
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Great Sales Managers Are the Result of Great Training
Learn the three ways a great sales rep can be trained to work as a great underwriting sales manager.
How to Get "in the Zone" in Underwriting Sales More Often
How to become aware of and create more of those energizing, effortless moments in underwriting sales.
Station Results From Our Calendar-Year-End Fundraising Survey
Learn how your fellow stations fared relative to their 2018 CYE fundraising goals as well as what their goals are for 2019.
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.
Your Cheat Sheet for Digital Sponsorship Calculations
Build your confidence selling digital underwriting for public media with this easy-access guide to the most important digital sponsorship formulas.
How Using Data From Prospect Research Can Boost Major Gifts Revenue
Identify and cultivate major giving prospects with greater efficiency and success using the data-based principles of prospect research.
Case Study: WBHM's Success Using Targeted Social Media Ads
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.