Category: Uncategorized
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
Why an FCC Copy Violation Is Never Worth the Risk
Understand why the risks to your organization are more than just financial, according to two FCC legal experts.
Four Ways to Coach Your Struggling Sales Rep Back to Success
Try these four concrete strategies to help struggling underwriting sales reps who need tools to meet their goals once again.
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
Staying on Top of Trends in Advertising and Marketing
Stay informed about each underwriting prospect's business news and trends with these insider publications.
The Great Major Giving Pivot
It's time to elevate the performance of public media’s full continuum of individual giving programs, beyond membership to gift clubs and major giving.
Online Fundraising: How Public Media Compares to Other Nonprofits in 2019
Understand the latest online giving trends based on 135 nonprofits surveyed as part of the annual M+R Benchmarks Study.