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Staying on Top of Trends in Advertising and Marketing
Stay informed about each underwriting prospect's business news and trends with these insider publications.
The Great Major Giving Pivot
It's time to elevate the performance of public media’s full continuum of individual giving programs, beyond membership to gift clubs and major giving.
Online Fundraising: How Public Media Compares to Other Nonprofits in 2019
Understand the latest online giving trends based on 135 nonprofits surveyed as part of the annual M+R Benchmarks Study.
Three Trends That Prove You’re Not in the Radio (or TV) Business Anymore
Conclusions about the future of corporate support revenue based on recent data and trends highlighted by Paul Jacobs of Jacobs Media.
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Great Sales Managers Are the Result of Great Training
Learn the three ways a great sales rep can be trained to work as a great underwriting sales manager.
How to Get "in the Zone" in Underwriting Sales More Often
How to become aware of and create more of those energizing, effortless moments in underwriting sales.
Station Results From Our Calendar-Year-End Fundraising Survey
Learn how your fellow stations fared relative to their 2018 CYE fundraising goals as well as what their goals are for 2019.
How to Handle Common Objections to Digital Sponsorship
Feel confident pre-empting and addressing the most common objections underwriters tend to have toward digital sponsorship.