January 29, 2024 by Dixie Lynn
January 26, 2024 by Anna McDonald
Wouldn’t it be nice if your brain had a refresh button like your computer? You could just press the button to clear your thinking about what’s been tough lately in your market or your account list this past year and start fresh. You could let your brain have a clear canvas to start from and decide what you want to do differently in 2024.
Go ahead and press your brain’s refresh button. Now is a good time to take time to think about what you’d like to do differently in 2024 in corporate support or sponsorship. Here are some suggestions to help get your creative juices flowing.
How many large accounts do you have over $15k?
How many medium accounts do you have $5k -14k?
What accounts in the $5k-14k range can you upsell with more digital, event or podcast sponsorship in 2024?
Could you prospect/cold call on certain days or at certain times and make it a habit?
Can you find a way to simplify your work with smaller accounts to give you more time for larger accounts? Is there a way to give the small accounts a recurring use package that would be more “turn-key” and require less of your time?
The important thing is to make a simple plan for success in 2024. Choose just three things to do differently and then review in July and decide what to continue or adjust for the last half of the year. You’ll be glad you took the time to refresh your approach and you will be way ahead of all the competition!
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