Resource Category: Membership Essentials for Those New to Public Media
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.
Member Only Content
Understanding On-Air Giving
Convert casual listeners into committed members.
Member Only Content
Essential Donor Services
Make sure your donor service team is fully supported to provide answers, assistance and care to your donors.
Member Only Content
The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.