Resource Types: Article
Member Only Content
WGBH On-Air Underwriting Promos/Testimonials
Examples of how WGBH use underwriting testimonials on-air.
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Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
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A Practical Guide to Sales Rep Compensation
Explore the different types of compensation plans offered to corporate support salespeople and manager and see pros and cons for each commission structure.
Member Only Content
Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
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Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
Grant Seekers Toolkit Step 6: Cultivation
Is successful grantseeking all about "who you know?" No, it's not. But who you know - and who knows you - does matter.
Grant Seekers Toolkit Checklist: Proposal Attachments
Most foundation proposals that you submit will be accompanied by a series of standard attachments - documents that provide additional information and support for your request.
Member Only Content
Secrets to Closing Underwriting Sales
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
Member Only Content
Sample On-Air Sponsorship Promo Copy
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.