Resource Types: Article
Member Only Content
How to Market Stock Gifts
Make sure your donors are informed about the opportunity to give securities.
Member Only Content
How to Receive Gifts of Stock
Ensure that you know what is necessary for your donors and your staff to feel great about stock gifts.
Member Only Content
Be Ready to Accept Stock Gifts
Set up the policies procedures that make it easy for donors to give stock.
Member Only Content
Effective Email Marketing for Your Sponsorship Clients
Promote sponsorship at your station using client-facing email marketing campaigns.
The Inclusive Manager Program
Learn to lead with essential skills of managing people in today’s complex and dynamic public media organizations.
Member Only Content
Planned Gift Stewardship
Show gratitude, demonstrate impact, and ensure legal compliance for every intended or delivered planned gift.
Member Only Content
Planned Giving Marketing Samples and Templates
Sample scripts and audio to market your planned giving program.
Member Only Content
Marketing Your Planned Giving Program
Find out the best frequency and timing for your planned giving marketing efforts.
Member Only Content
Making the Case to Leadership for Planned Giving
Learn how to gain buy-in from leadership, plan staffing, and measure the success of your program.