Resource Types: Article
Member Only Content
Be Ready to Accept Stock Gifts
Set up the policies procedures that make it easy for donors to give stock.
Member Only Content
Effective Email Marketing for Your Sponsorship Clients
Promote sponsorship at your station using client-facing email marketing campaigns.
The Inclusive Manager Program
Learn to lead with essential skills of managing people in today’s complex and dynamic public media organizations.
Member Only Content
Planned Gift Stewardship
Show gratitude, demonstrate impact, and ensure legal compliance for every intended or delivered planned gift.
Member Only Content
Planned Giving Marketing Samples and Templates
Sample scripts and audio to market your planned giving program.
Member Only Content
Marketing Your Planned Giving Program
Find out the best frequency and timing for your planned giving marketing efforts.
Member Only Content
Making the Case to Leadership for Planned Giving
Learn how to gain buy-in from leadership, plan staffing, and measure the success of your program.
Member Only Content
Identifying and Qualifying Planned Giving Prospects
How to discover the donors who wish to have an impact on your organization as part of their legacy.
Member Only Content
Planned Giving Types and Techniques
Understand all the ways a donor can choose to make a planned gift to your organization.