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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
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Webinar: Building an Audience-Centered Culture: A Case Study from KERA
Learn how KERA has cultivated an audience-centered culture that responds to audience expectations in this two-part webinar.
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Webinar: The Great Corporate Support Pivot with Paul Jacobs
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.
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Sample Copy: Mental Health and Wellness
Strengthen your credit copy with real samples of mental health and wellness credit copy from stations across the country.
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Sample Copy: Beer, Wine & Spirits
Strengthen your credit copy with real samples of beer, wine, and other alcoholic beverage credit copy from stations across the country.
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Sample Copy: Utilities & Geothermal
Freshen up your credit copy with real samples of utilities and geothermal systems credit copy from stations across the country.
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Sample Copy: Travel & Tourism
Freshen up your credit copy with real samples of travel and tourism credit copy from stations across the country.
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Sample Copy: Cable, ISP, Mobile Providers
Freshen up your credit copy with real samples of telephone, cable, and ISP credit copy from stations across the country.
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Sample Copy: Retail
Freshen up your credit copy with real samples of retail credit copy from stations across the country.