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Resource in Corporate Support

PMDMC Summer Series | Finding Success in the New Normal

COVID-19 has disrupted our well-established corporate support best practices, but there are some stations gaining traction.

Tagged with: COVID-19  Digital Sponsorship  Industry Categories  PMDMC 2020 Summer Series  Webinars 

Post in Corporate Support

Corporate Support Prospecting During the Pandemic

Tips and encouragement for corporate support salespeople in the wake of COVID-19.

Tagged with: COVID-19  Sales Prospecting 

Post in Corporate Support

Four Big Reasons Public Media Sponsorship Executives Should Use Social Selling

Learn to leverage your social network to find the right prospects, build trusted relationships, and achieve your underwriting sales goals.

Tagged with: Sales Strategy  Social Media 

Post in Corporate Support

How Grove CMS Features Address the Growing Importance of Digital Sponsorship

Understand the digital sponsorship capacity offered by the CMS that many stations are adopting this summer.

Tagged with: Digital Sponsorship 

Post in Membership

What You Need to Learn From Your Own Fundraising History

Increasing your membership revenue during the current COVID-19 crisis will hinge on your knowledge of your station's own fundraising potential.

Tagged with: Benchmarks  COVID-19 

Post in Corporate Support

Best Practices for Pitching Digital Sales

Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.

Tagged with: Digital Sponsorship  Sales Strategy  Value Proposition 

Post in Membership

Station Results From the May 5 #GivingTuesdayNow Event

Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.

Tagged with: COVID-19  GivingTuesday  On-Air Drives 

Member Only Content

Resource in Membership

What Happened to Station Revenue During the 2007-08 Financial Crisis

View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.

Tagged with: Benchmarks  COVID-19 

Post in Membership

What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession

Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.

Tagged with: Corporate Support  COVID-19  Leadership  Major Giving  Membership  New Audiences 

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