Tag: Engagement
Using Audience Personas to Guide Your Fundraising Activities
Create fictional people based on data and insight to guide new product or project development.
Member Only Content
The Public Media Online Fundraising Scorecard
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Bust Your Organization's Internal Silos With an Audience-Centric Approach
Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.
The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)
Learn what Greater Public is doing in response to our most recent survey of members, and how your organization can make effective use of surveying your members.
How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience
Learn how Minnesota Public Radio delighted audiences by rapidly producing t-shirts and tote bags in response to the #MPRraccoon Twitter sensation.
Ten Approaches to Audience Feedback That Help Listeners Love You
Deepen your relationship with your public media audience by following these approaches to listener feedback.