Tag: Sales Process
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Possibly the Most Compelling Reason to Sponsor Public Media
Radio ads are shown to successfully increase web traffic.
More "Share of Wallet" Can Deliver More Revenue and Better Results
Evidence for why to consider bigger sponsor asks and stronger message schedules.
Corporate Support Strategy in the Coming Year: Telling a Client “No”
Tips from Paul Jacobs to help a client do the right thing for their business.
Corporate Support Strategy in the Coming Year: Shopping Guides to Support Local Businesses
Get recommendations from Paul Jacobs about local vs. national underwriters and other local business tips.
Member Only Content
Corporate Support Winning Proposal Examples
Get inspired by these exemplary four-point corporate support proposals.
Surefire Ways to Secure an Appointment With a Sponsorship Prospect
Get a prospect's attention by showing them you've don'e your research and understand a particular business need they might have that you could help solve.
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
Member Only Content
How Managers Should Evaluate Inventory
Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.