Tag: Sales Process
The Corporate Support Proposal That Most Often Leads to 'Yes'
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
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How Managers Should Evaluate Inventory
Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.
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Setting Rates and Packaging Your Inventory
Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.
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Creating an Effective Corporate Support Proposal
Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.
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Webinar: You Aren't in the Radio (or TV) Business Anymore
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Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
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Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.