Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Maximize your revenue potential by planning your inventory and improving traffic systems.
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
Knowing who to call on at an advertising agency is half the battle.
Create an official underwriting agreement with a client by downloading and customizing this contract for your station's use.