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Tag: Sales Process

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Post in Corporate Support

The Corporate Support Proposal That Most Often Leads to 'Yes'

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Tagged with: Proposal  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

How Managers Should Evaluate Inventory

Maximize revenue by regularly evaluating inventory using solid baseline data and skillful inventory management practices.

Tagged with: Inventory Management  Sales Manager  Sales Process 

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Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Tagged with: Inventory Management  Metrics  Pricing  Rate Card  Sales Goals  Sales Manager  Sales Process  Share of Voice (SOV) 

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Resource in Corporate Support

Creating an Effective Corporate Support Proposal

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Tagged with: Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Tagged with: Digital Sponsorship  Joint Licensee  Multi-Platform Sponsorship  Sales Process  Value Proposition  Webinars 

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Resource in Corporate Support

Corporate Support Administrative Templates

Save time by adapting these vetted documents for use at your station.

Tagged with: Client Communication  Guidelines  Human Resources  Sales Process  Traffic 

Member Only Content

Resource in Corporate Support

Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

Tagged with: Media Knowledge  Podcasting  Pricing  Sales Process  Value Proposition 

Member Only Content

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Tagged with: Ad Serving  Digital Sponsorship  Guidelines  Metrics  Podcasting  Pricing  Sales Process 

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Resource in Corporate Support

Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

Tagged with: Ad Serving  Digital Sponsorship  Metrics  Sales Manager  Sales Process 

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