Tag: Sales Process

Resource in Corporate Support

Sales Basics for Public Media Corporate Support

Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.

Resource in Corporate Support

Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

Resource in Corporate Support

Order Entry and Creating an Annual Growth Plan

Maximize your revenue potential by planning your inventory and improving traffic systems.

Resource in Corporate Support

Five Steps to a Successful First Sales Appointment With an Underwriting Prospect

Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.

Resource in Corporate Support

Webinar: Copy Approval Process Show and Tell

Copy approval can be one of the more challenging aspects of public media sales. It’s hard enough explaining the unique sound and substance of our underwriting credits to potential clients, but sometimes it is our own internal processes that inadvertently throw obstacles in our way.

Resource in Corporate Support

Working with Advertising Agencies

Knowing who to call on at an advertising agency is half the battle.

Resource in Corporate Support

Webinar: Managing your Time and Priorities

Feel like you don't have enough time to get everything done?

Resource in Corporate Support

Webinar: Digital Sponsorship - Working with Your Interactive/Digital Department

A healthy and productive working relationship between station Sales and Interactive/Digital teams is critical when it comes to successfully supporting and growing a digital sponsorship program.

Resource in Corporate Support

Sample On-Air Underwriting Contract

Create an official underwriting agreement with a client by downloading and customizing this contract for your station's use.