Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
Use this worksheet to see how your rate of activity translates into sales and to measure your quarterly and year-to-date activity against average and high-performing benchmarks.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.