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Tag: Sales Strategy

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Post in Corporate Support

Best Practices for Pitching Digital Sales

Position yourself to monetize increased traffic and engagement on public media digital properties by understanding the value of digital offerings.

Tagged with: Digital Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

Five Ways to Increase Digital Sponsorship Revenue in FY21

Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.

Tagged with: COVID-19  Digital Sponsorship  Sales Prospecting  Sales Strategy  Strategy 

Post in Corporate Support

Reassuring Your Underwriting Clients During COVID-19

Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.

Tagged with: COVID-19  Sales Strategy 

Post in Corporate Support

Four Ways You Can Reduce Sponsorship Attrition

Brainstorm personal and creative ways to thank your existing sponsors, and keep them coming back.

Tagged with: Sales Strategy 

Post in Corporate Support

Upselling and Cross-Selling Your Underwriters

Learn how your station can take advantage of underwriting opportunities to generate revenue through upselling and cross-selling.

Tagged with: Pricing  Sales Strategy  Value Proposition 

Post in Corporate Support

The Nine Best Questions for Your Customer Needs Analysis

Ask the right questions of prospects in order to solve their problems and better demonstrate the value of underwriting.

Tagged with: Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Prepare Your Sales Strategy for a Banner Election Year

How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.

Tagged with: Elections  Sales Strategy 

Post in Corporate Support

Three Ways the Data You Already Have Can Increase Corporate Support Prospects

Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.

Tagged with: Data Management  Sales Strategy 

Post in Corporate Support

How to Get More C-Level Meetings to Discuss Underwriting

Get more meetings with senior-executive underwriting prospects with these recommendations for connecting with them effectively.

Tagged with: Sales Prospecting  Sales Strategy 

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