Tag: Sales Strategy
How to Better Motivate Your Sales Team This Year
Motivate your underwriting sales staff to reach their goals more effectively in the year to come with these recommendations.
Nurture Your Underwriting Client Relationships After the Close
Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.
If Voicemail Is Dead, How to Connect With Underwriting Prospects?
If people are using voicemail less in business just as they are in their personal lives, then these are the tactics to use to successfully connect with underwriting sales prospects.
Easy Mistakes to Avoid in Your Underwriting Sales Presentations
Get great at giving underwriting sales presentations that you know are connecting with your prospects' needs by following these five easy recommendations.
What to Say to Get Underwriting Prospects to See Value, Not Cost
The public media audience is an extremely valuable product that underwriters want. Here's what to say to focus not on cost, but what your audience is worth.
The Best Way to Run a Fiscal-Year-End Underwriting Inventory Fire Sale
Create a "fire sale" of unsold inventory at fiscal year-end to boost revenue and your client-salesperson relationship without undermining your station's value.