Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.
Amplify on-air-drive success with effective social media fundraising tactics.
Learn to implement a Facebook fundraising campaign that successfully acquires new donors for your public media station.