Category: Uncategorized
A Year-End Appreciation from Greater Public
We want to thank you for your incredible work by sharing a message created just for you by spoken word artist, Nick George.
Black Philanthropy and a Common Agenda: A Case Study From the National Museum of African American History and Culture
Fundraiser Anna R. Barber describes the unprecedented philanthropic campaign that led to the creation of the Smithsonian's National Museum of African American History and Culture.
Tips to Prepare Tax Statements for 2021
What you should know as you prepare donor tax statements for 2021.
Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts
Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
Can Public Media Accept Online Sports Betting Sponsorship?
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
NHPR Earns Top Honor for Reaching Major Growth in Benchmarks
NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.