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Category: Uncategorized

Post in Membership

Mohn Gifts Signal the Importance of Station Relationships

Tagged with: Donor Acknowledgement  Donor Stewardship  Engagement  Social Media 

Post in Corporate Support

How to Adapt Commercial Radio Co-Op Copy for Public Media Underwriting

Tagged with: Industry Categories  On-Air Sponsorship  Underwriting Copy  Underwriting Credits 

Post in Access & Inclusion

Survey Reveals Differing Views About DEI Progress in Public Media

Greater Public details the 2021 survey results that show differences in who is engaging in DEI work, how much they’re doing, and perceptions of the industry's commitment to DEI.

Tagged with: Access and Inclusion  New Audiences  Strategy 

Post in Corporate Support

The Three Best Sponsorship Categories to Cultivate for Spring

The sponsorship categories that will position you for seasonal advertising in Q2 of 2022.

Tagged with: Industry Categories 

Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Post in Access & Inclusion

How to Advance Equity with Your Storytelling

To create more equitable opportunity, become transparent about the system and the privilege it affords some but not others.

Tagged with: Access and Inclusion 

Post in Membership

A Year-End Appreciation from Greater Public

We want to thank you for your incredible work by sharing a message created just for you by spoken word artist, Nick George.

Tagged with: Year End 

Post in Major and Planned Giving

Black Philanthropy and a Common Agenda: A Case Study From the National Museum of African American History and Culture

Fundraiser Anna R. Barber describes the unprecedented philanthropic campaign that led to the creation of the Smithsonian's National Museum of African American History and Culture.

Tagged with: Access and Inclusion  Capital Campaigns 

Post in Major and Planned Giving

Tips to Prepare Tax Statements for 2021

What you should know as you prepare donor tax statements for 2021.

Tagged with: Year End 

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