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Category: Uncategorized

Post in Corporate Support

Nurture Your Underwriting Client Relationships After the Close

Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.

Tagged with: Client Communication  Sales Prospecting  Sales Strategy 

Post in Membership

What the Hacking of Half a Billion Credit Cards Means for Public Media

Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.

Tagged with: Data Management  Sustainers 

Post in Membership

How to Monetize Your Podcast With Grants

Secure grant funding for your station's growing podcast that may not yet have the audience or notoriety to attract corporate sponsorship.

Tagged with: Grants  Podcasting 

Post in Major and Planned Giving

Make This the Year to Beat for Year-End Major Giving

Close any calendar-year-end revenue gap you may face by following these four steps focused on renewing your station's gift-club memberships.

Tagged with: Donor Cultivation  Year End 

Post in Membership

Preparing 2018 Tax Statements Under New Tax Law

Feel confident preparing 2018 tax statements while using this valuable end-of-year opportunity to give thanks to your members.

Tagged with: Year End 

Post in Membership

The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)

Learn what Greater Public is doing in response to our most recent survey of members, and how your organization can make effective use of surveying your members.

Tagged with: Data Management  Engagement 

Post in Corporate Support

Tips for Getting the Best Copy on the Air, Every Time

Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.

Tagged with: Client Communication  Underwriting Copy 

Post in Membership

Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks

Achieve significant growth in your station's revenue with these recommendations for how to use Benchmarks for Public Radio Fundraising.

Tagged with: Benchmarks  Leadership  Major Giving 

Post in Corporate Support

Underwriting Category Update: Automotive

Boost your automotive underwriting success with these insights about this lucrative but tricky category.

Tagged with: Industry Categories 

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