Category: Uncategorized
Case Study: WBHM's Success Using Targeted Social Media Ads
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Secrets of the Best Sales Reps: Systems
Learn to repeat your underwriting sales success again and again when you have systems that reinforce your natural talents.
Sure-Bet Tactics to Renew Underwriting Clients
Secure more underwriting renewals using these tactics to cultivate the underwriting relationship from the moment a client signs their first contract.
Three Strategies to Strengthen Fundraising in an Unpredictable Economy
Secure your fundraising success in spite of unpredictable economic factors like stock markets and tax policy using these three strategies for success.
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Bust Your Organization's Internal Silos With an Audience-Centric Approach
Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.
How to Better Motivate Your Sales Team This Year
Motivate your underwriting sales staff to reach their goals more effectively in the year to come with these recommendations.
Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting
Understand how to maintain FCC underwriting compliance now that the 2018 farm bill has legalized a subset of cannabidiol, or CBD.
What Are You Going to Get Great at in 2019?
Motivate yourself to set just one or two big goals that will bring the most value to your station and your underwriting team.