Category: Uncategorized
Three Strategies to Strengthen Fundraising in an Unpredictable Economy
Secure your fundraising success in spite of unpredictable economic factors like stock markets and tax policy using these three strategies for success.
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Bust Your Organization's Internal Silos With an Audience-Centric Approach
Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.
How to Better Motivate Your Sales Team This Year
Motivate your underwriting sales staff to reach their goals more effectively in the year to come with these recommendations.
Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting
Understand how to maintain FCC underwriting compliance now that the 2018 farm bill has legalized a subset of cannabidiol, or CBD.
What Are You Going to Get Great at in 2019?
Motivate yourself to set just one or two big goals that will bring the most value to your station and your underwriting team.
Case Study: How KWMU Generates Email Leads Using Paid Social Media
Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.
Nurture Your Underwriting Client Relationships After the Close
Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.
What the Hacking of Half a Billion Credit Cards Means for Public Media
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.