Category: Uncategorized
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.
Your Cheat Sheet for Digital Sponsorship Calculations
Build your confidence selling digital underwriting for public media with this easy-access guide to the most important digital sponsorship formulas.
How Using Data From Prospect Research Can Boost Major Gifts Revenue
Identify and cultivate major giving prospects with greater efficiency and success using the data-based principles of prospect research.
Case Study: WBHM's Success Using Targeted Social Media Ads
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Secrets of the Best Sales Reps: Systems
Learn to repeat your underwriting sales success again and again when you have systems that reinforce your natural talents.
Sure-Bet Tactics to Renew Underwriting Clients
Secure more underwriting renewals using these tactics to cultivate the underwriting relationship from the moment a client signs their first contract.
Three Strategies to Strengthen Fundraising in an Unpredictable Economy
Secure your fundraising success in spite of unpredictable economic factors like stock markets and tax policy using these three strategies for success.
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Bust Your Organization's Internal Silos With an Audience-Centric Approach
Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.