Author: Ellen Guettler
Increase Year-End Giving With a High-Performance #GivingTuesday
Use these strategies to earn more revenue on #GivingTuesday: December 3, 2019, as well as at calendar year-end.
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.
Why Public Media Is Worthy of the Biggest Asks in America
In order to connect with more of the major donors who wish to have an impact by giving to public media, we must understand that we deserve their support.
Understanding if Credit Copy Is Governed by FCC Regulations or Station/Other Policy
Understand the distinction between FCC and station or other policy and what impact each has credit copy decisions.
How to Get More C-Level Meetings to Discuss Underwriting
Get more meetings with senior-executive underwriting prospects with these recommendations for connecting with them effectively.
How Positive On-Air Messaging Can Remedy Listeners' News Fatigue
Embrace on-air messaging that is positive and engaging in order to combat the news fatigue that studies show is a reality among public radio listeners.
How OPB Builds Audience by Paying to Boost Facebook Content
Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.
How to Use Air Checks to Make Each Drive Better Than the Last
Understand how to listen to air checks and provide constructive feedback to make your on-air membership drives more listener-focused.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.