January 29, 2024 by Dixie Lynn
January 26, 2024 by Anna McDonald
More large businesses are realizing that today’s workforce, consumers, and investors are basing decisions on corporate purpose commitments and actions. So in order to be successful in today’s marketplace, they have to engage in corporate citizenship or corporate social responsibility (CSR). Many businesses detail their community commitments on their website and social media, but an even more effective way to inform the public on their CSR initiatives is to support public broadcasting.
The public radio halo effect is a strong selling point for businesses exploring CSR options. One way for businesses to show their Corporate Social Responsibility is to sponsor on-air messages for nonprofits in their community and still receive on-air name recognition with the desirable public radio audience.
Despite the importance of CSR in today’s marketplace, as talks of a looming recession grow, CSR programs may be first on the cutting block for many large businesses. One strategy to work around this is to make a list of businesses and industries that are resilient to recession:
Education, healthcare, finance/ insurance, automotive, information technology, pharmaceuticals, communication services, funeral homes, spirits and wine companies.
As we head further into a year of unknowns when it comes to financial stability, developing a similar program at your station and focusing on large businesses with Corporate Social Responsibility commitments could be a source of sustainable revenue in 2023.
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