The Greater Public Blog : Corporate Support

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A Guide to Mapping Sponsors to National Promotional Events for 2025

October 24, 2024 by Anna McDonald
Digital Sponsorship Donor Events Event Sponsorship On-Air Sponsorship Proposal Sales Prospecting Sales Strategy Value Proposition
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Leveraging the Local Radio Ad Spend Forecast for 2025

October 8, 2024 by Anna McDonald
Ad Serving Client Communication Industry Categories Joint Licensee Media Knowledge Multi-Platform Sponsorship On-Air Sponsorship Sales Prospecting
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Three Ways to Increase Your Corporate Support Sales

September 6, 2024 by Laura Landress
Corporate Support Industry Categories Sales Goals Sales Process Sales Prospecting Sales Strategy
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Public Media: Facing Challenges, Building Our Future

August 13, 2024 by Joyce MacDonald
Building Resilience Corporate Support Leadership Major Giving Major Giving Goals Membership Mid-Level Giving New Audiences New Members Planned Giving Strategy
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Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

April 12, 2024 by Anna McDonald
Advertising Elections Halo Effect Sales Prospecting Sales Strategy Value Proposition
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Play to Your Strengths: Selling Sponsorship to Professional Services

March 28, 2024 by Laura Landress
Halo Effect Industry Categories Prospect Research Sales Process Sales Prospecting Sales Strategy

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