The Greater Public Blog : Corporate Support

Read Article

Public Media: Facing Challenges, Building Our Future

August 13, 2024 by Joyce MacDonald
Building Resilience Corporate Support Leadership Major Giving Major Giving Goals Membership Mid-Level Giving New Audiences New Members Planned Giving Strategy
Read Article

Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

April 12, 2024 by Anna McDonald
Advertising Elections Halo Effect Sales Prospecting Sales Strategy Value Proposition
Read Article

Play to Your Strengths: Selling Sponsorship to Professional Services

March 28, 2024 by Laura Landress
Halo Effect Industry Categories Prospect Research Sales Process Sales Prospecting Sales Strategy
Read Article

Play to Your Strengths: Offering Great Marketing Value to Sponsors

March 12, 2024 by Laura Landress
Advertising Case Development Client Communication Elections Proposal Prospect Research Sales Prospecting Sales Strategy sponsor Value Proposition
Read Article

How Public Media Sponsorship Can Help Business Leaders Close the Trust Gap

March 1, 2024 by Anna McDonald
Halo Effect Market Research Sales Process Value Proposition
Read Article

Ways Corporate Support and Membership Can Collaborate to Increase Revenue

January 29, 2024 by Dixie Lynn
Client Communication Sales Strategy

More on the blog