The Greater Public Blog : Corporate Support

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Leaning into Public Media Brand Safety as a Selling Point

January 26, 2024 by Anna McDonald
Advertising Client Communication Digital Sponsorship IAB Sales Process Sales Strategy
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Refresh Your Process: Five Ways to Be Ready to Succeed in Corporate Support in 2024

January 2, 2024 by Laura Landress
Sales Goals Sales Manager Sales Process Sales Prospecting Sales Strategy
Man with headphones sitting in wheelchair using a laptop.
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Quick Research Hits to Help Make the Case for Public Radio Sponsorship

November 20, 2023 by Anna McDonald
Digital Sponsorship Market Research Sales Process Sales Prospecting Sales Strategy Value Proposition
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Answers to Detailed Questions About FCC Guidelines and Sponsorship

November 8, 2023 by Anna McDonald
FCC Legal Underwriting Credits
When Breaking News Breaks Your Underwriting Budget
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When Breaking News Breaks Your Sponsorship Budget

October 12, 2023 by Anna McDonald
Format: News Inventory Management On-Air Sponsorship Traffic
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WGVU Reimagines Public Media Development Amidst Fundraising Challenges

September 18, 2023 by Nancy Rosenbaum
Digital Sponsorship Event Sponsorship Halo Effect Leadership Major Giving Goals Membership Mid-Level Giving Multi-Platform Sponsorship New Audiences Sales Strategy Strategy Testimonials Value Proposition

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