How OPB Builds Audience by Paying to Boost Facebook Content
Learn about Oregon Public Broadcasting's "Crushin' 5" strategy, which uses paid social media to boost select content for new audiences.
Audience Development | New Audiences
How KUOW Brings Journalism to Social Media Using Instagram
How one social media producer brings journalism and storytelling to Instagram, doubling her station's followers in one year.
How Michigan Radio Uses Instagram to Cultivate Audience Engagement
Discover the ways in which Michigan Radio uses its Instagram Stories and feed to cultivate a new and different audience.
Case Study: How Social Ads and Kickstarter Allowed KPCC to Resurrect LAist
Gain confidence experimenting in paid social media by understanding one station's Kickstarter success story.
Case Study: WBHM's Success Using Targeted Social Media Ads
Feel confident experimenting with paid social media by learning about WBHM's campaign that combined ads on social with targeting to earn thousands in revenue during its fall, 2017 membership drive.
Case Study: How KCUR Tripled its Newsletter Subscribers Using Paid Social Media Ads
Feel confident experimenting with paid social media by learning about KCUR's paid social media campaign. It successfully increased the station's newsletter subscriber list by 200% at an average cost of $1 per lead.
Bust Your Organization's Internal Silos With an Audience-Centric Approach
Be inspired by The Atlantic magazine's reinvention to break down your newsroom's internal barriers and serve your audience better.
Case Study: How KWMU Generates Email Leads Using Paid Social Media
Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.
How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience
Learn how Minnesota Public Radio delighted audiences by rapidly producing t-shirts and tote bags in response to the #MPRraccoon Twitter sensation.