A Mini-Guide to Getting Started with Facebook’s Charitable Giving Tools.
About Facebook’s Charitable Giving Tools Facebook launched its native ‘Donate’ button for Facebook Pages in July 2016. Since then the company has added the capability for any Facebook user to fundraise for their favorite nonprofit as well as the functionality for nonprofits to add a ‘Donate’ button to their Facebook Live videos. During this time, organic reach for Facebook posts has also plummeted to an all-time low. Ironically, as Facebook has grown into the world’s…
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