LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.

LinkedIn has traditionally been known as a place to post résumés and browse job opportunities. But in recent years the site has evolved into a sophisticated online community with an increased focus on one-to-one networking, content creation and distribution, and brand marketing. Today LinkedIn is a thriving social network of career professionals, influencers, for-profit and nonprofit brands. Between 2011 and 2017, LinkedIn’s membership grew from 140 million to 500 million. In 2017 alone, LinkedIn grew…