Harness the power of social media to grow audience, engage your fans, and raise more money.

Designing a social media campaign that connects with your audience can feel intimidating. Paid campaigns can eat up budget, and they don’t often generate direct donations. But they can grow your audience and get them to take action in ways that make the investment worthwhile. We spent a year gathering stories about stations’ social media campaigns to give you a baseline of what you might spend and what you might gain in your own experiments.…