Amplify on-air-drive success with effective social media fundraising tactics.
Due to changing algorithms and manipulation of news feeds, the power that social media once had to connect audiences with reliable news and information is diminishing. But social media’s ability to help raise money for public media is growing. Sixty-eight percent of Americans regularly use social media (Pew Research Center, 2018) and 31% of online donors now say that social media is the communication tool that most often inspires them to give – surpassing email…
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