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Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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Resource in Membership

Webinar: How to Better Protect Your Donors’ Data

Learn to customize your donor management software and establish best practices to better protect your donor data.

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Resource in Major and Planned Giving

Design Gift Club Benefits and Annual Calendar

Build loyalty among your gift club members with monthly personalized engagement designed just for them.

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Resource in Major and Planned Giving

Getting Lapsed Gift Club Donors to Renew

Understand the importance of gift club renewals and how to draw members back to the club.

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Resource in Major and Planned Giving

How to Thank Gift Club Donors

Draw your gift club members closer with effective appreciation.

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Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

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Resource in Membership

A Consumer's Guide to CRM Systems for Public Media

An independent guide to CRM systems for public radio and television stations.

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Resource in Membership

Webinar: Results of the Fall Drive Station Survey

Hear about other stations' experiences with their fall, 2019 on-air drives.

Member Only Content

Resource in Major and Planned Giving

Gift Club Toolkit

Develop a thriving gift club that engages lower-level donors with capacity to give more, and discovers major donors for individual cultivation.