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Greater Public’s corporate support practices survey is your chance to glimpse inside the workings of your colleagues’ shops to see what’s working, what’s challenging, and, simply, how others set up their business.
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Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
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In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
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Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.
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Let sponsors know their marketing investment is more valuable than ever with these communication and sales strategies.
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Use these worksheets to see how your rate of Sponsorship activity translates into sales.
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While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.
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Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
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