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Underwriting ROI Research: Summary and Methodology
Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.
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WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
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Prioritizing and Qualifying Major Donor Prospects
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
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Identifying Major Donors in Your Database
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
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Retaining Major Donors with Great Stewardship
Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.
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Calculating Your Station's On-Air Fundraising Efficiency
Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
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The Four Rules of Customer Service That Keep Underwriters Coming Back
Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
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Order Entry and Creating an Annual Growth Plan
Maximize your revenue potential by planning your inventory and improving traffic systems.
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How to Generate Membership Upgrades Every Year
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.