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Creating Effective Underwriting Schedules for Public Radio
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
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Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
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Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
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Interactive Tool: Should My Station Try a Shorter Drive?
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?
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Webinar: Who Does What? Understanding Roles Inside Your Station
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Video: Key Message Points for Underwriting
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Underwriting ROI Research: Proof of Success by Category
Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.
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Underwriting ROI Research: Summary and Methodology
Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.
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WBUR’s ROI Research Proving the Case for Public Radio Underwriting
Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.