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Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.
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Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.
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Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.
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Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
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With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
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Take the first step to the next gift with these recommendations for how to provide top-notch stewardship of your major donor relationships.
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Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
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Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.
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