Tag: Ad Serving

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PMDMC Summer Series | Leveraging "Grove" for Sponsorship

Get to know NPR's "Grove" platform and what it offers so you can harness digital ad revenue as it begins to come back.

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Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

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Webinar: A Guide to the Podcasting Sales Landscape

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

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How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

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Refining Digital Ad Operations

Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

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Webinar: The Latest Digital Sales Trends for 2018

The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.

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Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.