Corporate Support | Ad Serving

Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.

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Leveraging the Local Radio Ad Spend Forecast for 2025

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Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue

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Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023

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Leveraging Category Disruption in 2022

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PMDMC Summer Series | MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

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PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.

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PMDMC Summer Series | Leveraging "Grove" for Sponsorship

Get to know NPR's "Grove" platform and what it offers so you can harness digital ad revenue as it begins to come back.

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Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

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Webinar: A Guide to the Podcasting Sales Landscape

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

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