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Tag: COVID-19

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Resource in Membership

Webinar: Building Resilience - Small and Smart Stations

Learn how smaller stations with limited resources continue to serve their local communities in the second “Building Resilience” webinar.

Tagged with: Building Resilience  COVID-19  Webinars 

Post in Membership

Station Results From the May 5 #GivingTuesdayNow Event

Learn the outcome of stations' fundraising efforts during #GivingTuesdayNow international day of giving and unity in response to COVID-19.

Tagged with: COVID-19  GivingTuesday  On-Air Drives 

Member Only Content

Resource in Membership

What Happened to Station Revenue During the 2007-08 Financial Crisis

View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.

Tagged with: Benchmarks  COVID-19 

Post in Membership

What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession

Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.

Tagged with: Corporate Support  COVID-19  Leadership  Major Giving  Membership  New Audiences 

Post in Corporate Support

Five Ways to Increase Digital Sponsorship Revenue in FY21

Use the growth in streaming and website audiences to secure greater digital underwriting revenue in the coming fiscal year.

Tagged with: COVID-19  Digital Sponsorship  Sales Prospecting  Sales Strategy  Strategy 

Member Only Content

Resource in Corporate Support

Webinar: Best Practices for Pitching Digital Media

Get the best recommendations for presenting digital ads to your underwriting clients and other digital sponsorship best practices.

Tagged with: COVID-19  Digital Sponsorship  Rate Card  Sales Prospecting  Share of Voice (SOV)  Webinars 

Resource in Membership

Webinar: Building Resilience - All Hands on Deck: Directing and Leading Staff at a Moment of Crisis

How stations have reorganized their resources to serve their local communities during the COVID-19 pandemic.

Tagged with: Building Resilience  COVID-19  Leadership  Webinars 

Resource in Membership

Webinar: What Stations Are Doing to Build Relationships With New Digital Audiences During COVID-19

What stations are doing to serve, engage, and build loyalty among newly-growing digital audiences.

Tagged with: COVID-19  Email Marketing  Membership  Promotion  Social Media  Webinars 

Post in Audience Development

Opportunities for Leadership: Three Ways Public Media Can Improve its Essential Service as a Result of COVID-19

Ways public media can emerge from this pandemic addressing known challenges and accelerating necessary change.

Tagged with: COVID-19  Leadership  New Audiences 

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