Tag: COVID-19
Staying Donor-Centered in a Time of Upheaval
Remember that fundraising is about your listeners, not your station. Use this copy to drive that message home.
Accommodating Adjusted Copy Requests During COVID-19
Get recommendations for how to balance copy change requests due to COVID-19 while adhering to (unchanged) FCC guidelines.
The Current Impact of COVID-19 on Underwriting, Part 2
Understand more corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Embrace Sustainers During the COVID-19 Crisis
Sustainers are your partners in membership. Now is the time draw them in and show them how essential they are to your station.
The COVID-19 Crisis Is a Time to Pull Major Donors Close
Feel confident reaching out to major donors who have shown they want to - and are - giving in this time of crisis.
The Current Impact of COVID-19 on Underwriting
Understand the corporate support strategies and opportunities that are helping stations stay focused during the COVID-19 epidemic.
Serving Your Audience on Social Media in the Time of COVID-19
Use social media to serve your audience in new and helpful ways during the COVID-19 pandemic.
Reassuring Your Underwriting Clients During COVID-19
Connect thoughtfully with current underwriters to strengthen relationships in the context of the COVID-19 pandemic.
Pivot Underwriting Categories as a Result of COVID-19
Make a plan to limit performing arts and event sponsorship during COVID-19 and seek out new categories that are positioned to strengthen their brands in this moment.