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Tag: Data Management

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Post in Corporate Support

Three Ways the Data You Already Have Can Increase Corporate Support Prospects

Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.

Tagged with: Data Management  Sales Strategy 

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Tagged with: Data Management  Guidelines  Metrics  Public Media 101  Strategy  Webinars 

Post in Major and Planned Giving

How Using Data From Prospect Research Can Boost Major Gifts Revenue

Identify and cultivate major giving prospects with greater efficiency and success using the data-based principles of prospect research.

Tagged with: Data Management  Prospect Research 

Member Only Content

Resource in Major and Planned Giving

Webinar: Major Giving Prospect Research: How to Apply Data-Powered Strategies

Find the most promising major donors by incorporating data and modeling into your prospect research.

Tagged with: Data Management  Donor Prospecting  Major Giving  Prospect Research  Strategy  Wealth Screening  Webinars 

Post in Membership

What the Hacking of Half a Billion Credit Cards Means for Public Media

Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.

Tagged with: Data Management  Sustainers 

Post in Membership

The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)

Learn what Greater Public is doing in response to our most recent survey of members, and how your organization can make effective use of surveying your members.

Tagged with: Data Management  Engagement 

Post in Corporate Support

Use Data to Skillfully Manage Down... and Up

Set yourself up to win as a sales manager when you use data to set expectations with higher-ups and provide concrete motivation for your sales team.

Tagged with: Data Management  Sales Manager 

Post in Membership

A Political Fundraiser's Rules for Using Data to Raise a LOT of Money

Apply the same data basics at your station that Harper Reed used to raise more than a half billion dollars online for Obama's 2012 campaign.

Tagged with: Data Management  Digital Fundraising  Social Media  Value Proposition 

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