Use Benchmarks to learn how much money your station can earn in all areas of fundraising and the steps you can take.
Membership | Data Management
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Discover real-time industry benchmarks and peer station averages to help guide decisions and fuel action.
Take the first steps in establishing best practices to better protect donor data at your station.
An independent guide to CRM systems for public radio and television stations.
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.
Learn what Greater Public is doing in response to our most recent survey of members, and how your organization can make effective use of surveying your members.
Apply the same data basics at your station that Harper Reed used to raise more than a half billion dollars online for Obama's 2012 campaign.