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Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
Membership | Data Management
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
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Webinar: Discover Your Station’s Hidden Revenue Opportunities
Use Benchmarks to learn how much money your station can earn in all areas of fundraising and the steps you can take.
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Webinar: Utilizing Google News Consumer Insights 2.0
Discover real-time industry benchmarks and peer station averages to help guide decisions and fuel action.
Data Security - Don't Let Perfect Be the Enemy of Good
Take the first steps in establishing best practices to better protect donor data at your station.
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Webinar: Demystifying Nielsen Ratings for Development Professionals
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Webinar: How to Better Protect Your Donors’ Data
Learn to customize your donor management software and establish best practices to better protect your donor data.
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A Consumer's Guide to CRM Systems for Public Media
An independent guide to CRM systems for public radio and television stations.
What the Hacking of Half a Billion Credit Cards Means for Public Media
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.