Member Only Content
Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
Membership | Data Management
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
Member Only Content
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Member Only Content
Webinar: Discover Your Station’s Hidden Revenue Opportunities
Use Benchmarks to learn how much money your station can earn in all areas of fundraising and the steps you can take.
Member Only Content
Webinar: Utilizing Google News Consumer Insights 2.0
Discover real-time industry benchmarks and peer station averages to help guide decisions and fuel action.
Data Security - Don't Let Perfect Be the Enemy of Good
Take the first steps in establishing best practices to better protect donor data at your station.
Member Only Content
Webinar: Demystifying Nielsen Ratings for Development Professionals
Member Only Content
Webinar: How to Better Protect Your Donors’ Data
Member Only Content
A Consumer's Guide to CRM Systems for Public Media
An independent guide to CRM systems for public radio and television stations.
What the Hacking of Half a Billion Credit Cards Means for Public Media
Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.