Tag: Major Giving
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Making a Major Giving Ask
Plan, prepare, and practice for the moment a prospect becomes a donor.
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Major Donor Stewardship
Keep major donors close by demonstrating the impact of their gift in highly personalized ways throughout the year.
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Major Giving Prospect Identification, Discovery, and Qualification
Build your most promising portfolio with a select number of qualified prospects.
Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)
We must learn to talk about the construct humankind invented called race, and Whiteness in particular, if we truly want to be able to create more equity and inclusion in our work and our world.
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Design Gift Club Benefits and Annual Calendar
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
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Getting Lapsed Gift Club Donors to Renew
Understand the importance of gift club renewals and how to draw members back to the club.
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How to Thank Gift Club Donors
Draw your gift club members closer with effective appreciation.
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Sample Gift Club Scripts, Letters, Emails
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.