Tag: Media Knowledge

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Resource in Corporate Support

Media Sales Terms

How to learn, understand, and best use general media and sales terms found most often in public media corporate support.

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Resource in Corporate Support

Public Media 101 for Corporate Support Staff

Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.

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Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

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Resource in Corporate Support

Common Media Terms and Formulas

When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.