Tag: Sales Process
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Organizational Structure of a Public Radio Station
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
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Video: Key Message Points for Underwriting
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Order Entry and Creating an Annual Growth Plan
Maximize your revenue potential by planning your inventory and improving traffic systems.
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Five Steps to a Successful First Sales Appointment With an Underwriting Prospect
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
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Working with Advertising Agencies
Knowing who to call on at an advertising agency is half the battle.
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Webinar: Managing your Time and Priorities
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Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
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Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.