Tag: Underwriting Credits

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Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

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Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

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Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

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Knowledge Is Power: E-Cig Updates, Elections and Advocacy

Three timely, credit-related issues that deserve attention.

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Writing Underwriting Credit Copy

Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.

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Why and How the FCC Regulates Public Media

Understand the role of the FCC in public media, as well as what defines acceptable sponsorship copy.