These corporate support best practices provide the foundation for successful public media underwriting sales.
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
Three timely, credit-related issues that deserve attention.
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
Understand the role of the FCC in public media, as well as what defines acceptable sponsorship copy.