Corporate Support | Underwriting Credits

Resource in Corporate Support

Leveraging the Halo Effect to Write Copy that Delivers

Reinforce the strength of the Halo Effect using these four copywriting practices.

Resource in Corporate Support

Credit Copy Central

Use our searchable database of phrases to feel secure that your credit copy language is in compliance with FCC guidelines.

Resource in Corporate Support

FCC Regulations: Frequently Asked Questions

Our experts weigh in on those tricky “grey areas” in the FCC copy guidelines.

Resource in Corporate Support

Webinar: Credit Copy Workshop 2019

Examine credit copy examples to determine their legality and how to make them FCC-compliant.

Resource in Corporate Support

Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Resource in Corporate Support

Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

Resource in Corporate Support

Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

Resource in Corporate Support

Webinar: Underwriting and Non-Profits - What Could Be Wrong With That?

Non-profit underwriting isn't always a trouble-free proposition.