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Category: Uncategorized

Post in Membership

Tips to Prepare Tax Statements for 2019

Make sure your 2019 tax statements to donors are in full compliance with these easy-to-understand preparation tips.

Tagged with: Donor Acknowledgement  Year End 

Post in Access & Inclusion

The Paradox of Bias in Marketing and Fundraising

Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.

Tagged with: Corporate Support  Leadership  Major Giving  Marketing  Membership  Promotion 

Post in Corporate Support

Prepare Your Sales Strategy for a Banner Election Year

How to approach underwriting rates, planning, and contracts in preparation for anticipated high demand of the election year.

Tagged with: Elections  Sales Strategy 

Post in Membership

Fundraising Messaging During a Chaotic Time

Harness audience increase as well as audience fatigue with other news sources with these fundraising messages during impeachment hearings.

Tagged with: Donor Acknowledgement  On-Air Drives 

Post in Corporate Support

Three Ways the Data You Already Have Can Increase Corporate Support Prospects

Discover three easy ways the data you have at your fingertips can help you quickly identify new corporate support prospects.

Tagged with: Data Management  Sales Strategy 

Post in Membership

Increase Year-End Giving With a High-Performance #GivingTuesday

Use these strategies to earn more revenue on #GivingTuesday: December 3, 2019, as well as at calendar year-end.

Tagged with: GivingTuesday  Year End 

Post in Corporate Support

How to Craft an Event Sponsorship Proposal That Wins Sponsors

Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.

Tagged with: Event Sponsorship  Proposal  Value Proposition 

Post in Major and Planned Giving

Why Public Media Is Worthy of the Biggest Asks in America

In order to connect with more of the major donors who wish to have an impact by giving to public media, we must understand that we deserve their support.

Tagged with: Leadership  Proposal 

Post in Corporate Support

Understanding if Credit Copy Is Governed by FCC Regulations or Station/Other Policy

Understand the distinction between FCC and station or other policy and what impact each has credit copy decisions.

Tagged with: FCC  Underwriting Copy 

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