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Category: Uncategorized

Post in Corporate Support

How to Better Motivate Your Sales Team This Year

Motivate your underwriting sales staff to reach their goals more effectively in the year to come with these recommendations.

Tagged with: Sales Manager  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Farm Bill Changes Legal Status of Certain Types of CBD Oil - What That Means for Underwriting

Understand how to maintain FCC underwriting compliance now that the 2018 farm bill has legalized a subset of cannabidiol, or CBD.

Tagged with: FCC  Underwriting Copy 

Post in Corporate Support

What Are You Going to Get Great at in 2019?

Motivate yourself to set just one or two big goals that will bring the most value to your station and your underwriting team.

Tagged with: Sales Goals  Year End 

Post in Audience Development

Case Study: How KWMU Generates Email Leads Using Paid Social Media

Feel confident experimenting with paid social media campaigns by learning about one station's paid social media ads successfully generated email leads.

Tagged with: Format: News  New Audiences  Social Media 

Post in Corporate Support

Nurture Your Underwriting Client Relationships After the Close

Make sure your underwriting clients are happy and keep coming back when you implement these essential touch-points after an underwriting agreement is in place.

Tagged with: Client Communication  Sales Prospecting  Sales Strategy 

Post in Membership

What the Hacking of Half a Billion Credit Cards Means for Public Media

Minimize the ripple effects of the massive Marriott Starwood data breach on your station's members by following these data security best practices.

Tagged with: Data Management  Sustainers 

Post in Membership

How to Monetize Your Podcast With Grants

Secure grant funding for your station's growing podcast that may not yet have the audience or notoriety to attract corporate sponsorship.

Tagged with: Grants  Podcasting 

Post in Major and Planned Giving

Make This the Year to Beat for Year-End Major Giving

Close any calendar-year-end revenue gap you may face by following these four steps focused on renewing your station's gift-club memberships.

Tagged with: Donor Cultivation  Year End 

Post in Membership

Preparing 2018 Tax Statements Under New Tax Law

Feel confident preparing 2018 tax statements while using this valuable end-of-year opportunity to give thanks to your members.

Tagged with: Year End 

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