Category: Uncategorized
The Good Things We're Doing With Our Member Survey (And How You Can Survey Too!)
Learn what Greater Public is doing in response to our most recent survey of members, and how your organization can make effective use of surveying your members.
Tips for Getting the Best Copy on the Air, Every Time
Write the best credit copy and make sure that’s what your audience hears with these tips for composing great copy and getting it approved with ease.
Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks
Achieve significant growth in your station's revenue with these recommendations for how to use Benchmarks for Public Radio Fundraising.
Underwriting Category Update: Automotive
Boost your automotive underwriting success with these insights about this lucrative but tricky category.
What the Latest Data Tells Us About Calendar-Year-End Giving
M+R presents its 2018 Benchmarks study of nonprofit online strategy and performance, including the most current tips about calendar-year-end giving strategy.
How Your Board Can Help Secure Underwriting Sponsors
Let connected and influential board members help introduce you to prospects and steward existing sponsors with these nine examples of what to share in an informational board presentation.
Create Major Donor Offers That Pull Donors in and Keep Them Close
Attract more major donors with a strong offer. These are stories about why their gift is needed right now, and what the gift will accomplish.
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.