Category: Uncategorized
Marketing Tactics Used by Top Podcasts
Build an audience for your public media podcast launch before you drop the very first episode.
Top Underwriting Category Takeaways: Financial
Give yourself an underwriting sales edge in the financial category by understanding these issues that are most important to them right now.
Three Easy Ways to Amplify Planned Giving at Your Station
Capture and cultivate public media donor interest in planned giving so your station can take advantage of one of the biggest revenue opportunities right now.
If Voicemail Is Dead, How to Connect With Underwriting Prospects?
If people are using voicemail less in business just as they are in their personal lives, then these are the tactics to use to successfully connect with underwriting sales prospects.
Why Planned Giving Makes a Difference: The Story Behind KEXP’s Surprise Transformational Estate Gift
Seattle's KEXP was surprised by a $10 million bequest from a relatively younger donor. Start with these simple steps to implement the planned giving essentials that could allow for a transformative gift at your station too.
Testing and Acquiring Donors With Facebook
Learn to implement a Facebook fundraising campaign that successfully acquires new donors for your public media station.
Secrets to WETA’s Record-Breaking Year-End Email Campaign
Increase your CYE revenue significantly with these email-fundraising tactics from WETA, a station that increased its CYE revenue by 142% over four years.
What You Should Know About How Most Stations Run On-Air Drives
Start a conversation about how to improve your on-air fundraising with this survey of 101 public media stations revealing the current landscape of on-air fundraising practices.
The Digital Metrics That Matter Most for Public Media Fundraising
Examine the four essential Key Performance Indicators (KPIs) for digital growth that matter most for public media fundraising, as determined by public media leaders from across the system.