Category: Uncategorized
Create Major Donor Offers That Pull Donors in and Keep Them Close
Attract more major donors with a strong offer. These are stories about why their gift is needed right now, and what the gift will accomplish.
Position the Wins of Public Media Sponsorship Against the Trend of Programmatic Ad-Buying
Become a savvy promoter of the unique benefits of public media sponsorship despite the now near-universality of programmatic buying.
How Radio Underwriting Serves the Sponsor Like No Other Medium Does
Make the strongest case to prospects about why radio, specifically, is a valuable sponsorship medium. Plus, how to make radio work best for them.
What You Might Not Know About Recruitment Underwriting
Refine your FCC credit copy compliance with these recommendations for the underwriting phrase "learn more," and recruitment underwriting.
How to Write a Capital Campaign Case Statement That Dazzles Donors
Inspire major donors to be part of something big with these case statement preparation tips and station samples.
Use Data to Skillfully Manage Down... and Up
Set yourself up to win as a sales manager when you use data to set expectations with higher-ups and provide concrete motivation for your sales team.
How Minnesota Public Radio Captured the #MPRraccoon Sensation to Connect With Its Audience
Learn how Minnesota Public Radio delighted audiences by rapidly producing t-shirts and tote bags in response to the #MPRraccoon Twitter sensation.
Marketing Tactics Used by Top Podcasts
Build an audience for your public media podcast launch before you drop the very first episode.
Top Underwriting Category Takeaways: Financial
Give yourself an underwriting sales edge in the financial category by understanding these issues that are most important to them right now.