Author: Ellen Guettler
Looking for Evidence of USPS Delays in Direct Mail
Ensure the timely arrival of your direct mail by understanding how to spot a mail delay pattern.
How to Pivot Your Corporate Support Practices to Meet This Year's Challenges
Change your approach to corporate support sales in ways that will address COVID-19 challenges and also have long-lasting benefits.
A Tale of Corporate Support Sponsorship in FY20
Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.
Build Powerful Local Pitches to Raise More Money On-Air
Prepare your pitch team to make the strongest case for your local station and its services during on-air drives this fall.
Understanding the Digital Ad Sponsorship Capabilities of Grove CMS
NPR answers station-submitted questions about the specifics of Grove CMS.
Leadership for the Now Generation
Public media must reckon with its whiteness through changes to leadership.
What We Learned From Making Secret Online Donations to Public Media Organizations
Raise more money online by taking these steps to improve your online giving process and post-donation communications.
Are You Mis-Applying Membership Tactics to Your Major Giving Program?
Maximize revenue by giving the right experience to each donor in each of three different areas of individual giving.
Corporate Support Prospecting During the Pandemic
Tips and encouragement for corporate support salespeople in the wake of COVID-19.