Resource Types: Article
Nationwide On-Air Planned Giving Promo Campaign
“Trust in the Future” is a national on-air planned giving campaign offering professionally produced promotional templates for use by local stations.
Member Only Content
Corporate Support Proposal Assets Library
Demonstrate the value of the public radio audience using infographics from each business category.
Member Only Content
National Promotional Events Calendar for Sponsorship
Use this calendar to leverage holidays and national promotional events to engage your prospects and clients.
Member Only Content
On-Air Fundraising Scripts
Download and customize these on-air fundraising script samples for your next member drive.
Member Only Content
New Donor Engagement Email Series
Cultivate new donors’ relationship with your organization using emails that connect and inspire.
Member Only Content
How to Retain and Recapture Sustainers
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These core strategies will help you keep sustainers close so you lose fewer of them over time.
Member Only Content
Strategies to Build an Advanced Sustainer Program
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Member Only Content
Elevated Messaging and Marketing for Your Sustained Giving Program
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret!
Member Only Content
Thanking Sustainers
Steward your sustaining donors to make sure they feel appreciated.